Bringing sparkle to Lewisville since 1948

For over 76 years, Beasley’s Jewelry has been a landmark of Old Town Lewisville, serving generations of families with integrity, artistry, and heart. Founded in 1948 by Tom and Mildred Beasley as a clock repair shop, the store quickly grew into a trusted destination for fine jewelry. What began as a small business built on skill and honesty is now a beloved piece of Lewisville history.

Today, Beasley’s is led by third-generation owner Lisa Dubberley and her daughter, Alle McKinney, who represent the fourth generation of family leadership. Together, they continue the legacy of personal service and unmatched craftsmanship, blending time-honored values with fresh vision for the future.

Step inside our store and you’ll feel it—this isn’t your average jewelry shop. Our walls tell a story, lined with mounted deer, hog heads, a lion and leopard from 2nd generation owners Norman and Martha Zuspan, a nod to our family’s love of the outdoors, game hunting and the generations that came before us. From the vintage soda fountain to the original tin ceilings, every corner of Beasley’s is filled with charm, history, and personality.

fourth generation owner jewelry store

In 2025, we’re expanding our already extensive bridal collection, offering even more one-of-a-kind engagement rings, wedding bands, and custom design services. This exciting shift allows us to focus more deeply on what matters most to our customers: celebrating life’s most meaningful milestones.